- Prompt: Read the Marketing Insight, “Ethical Issues in Prescription Drug Pricing,” found at the end of Chapter 11. Using biblical foundations, respond to the following:
- Is setting prices based on one’s willingness to pay fair?
- Does it create value for customers?
- Does it create value for the firm?
- What are the ethical concerns with the price strategy utilized by EpiPen?
- Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.
Writing Assignment