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It is often helpful to visualize where your work will lead, and you are anxious to get a feel for what your marketing campaign might look like. Imagine that you are about to wrap up your marketing campaign pitch and want to end your data and content information with a flourish—a visual that embodies and expresses the entire marketing plan. This flourish or visual would be the last slide of your presentation—the icing on the cake of your marketing campaign. You want to create some sizzle and transform the abstract into something the client can see. Remember, you may not be ready for the final marketing deliverable, but your work here could help crystallize your thoughts as you complete your marketing plan.Keep in mind, the more cleverly you incorporate elements of your current plans and findings into your digital media piece, the more effective your final product will be. Here are a few things to consider as you prepare your visual:
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