A key outcome of this course is that students can analyze strategic issues regarding foreign market entry. Assume your audience is a group of company investors. YOU will research a foreign market entry failure (from the last 10 years). Assume
OFO BIKE
In this module, the concept of “Liability of Foreignness” was presented. In your groups, find an example of a firm that struggled with the Liability of Foreignness in their initial market entry and discuss how the firm addressed this challenge.