Doritos brand: Creative Brief Objective – what do you want to accomplish? Target – who are we talking to? Current position – what do they think now? Reinforce current position or reposition? What do we want them to think? Benefits/features
Doritos brand: Creative Brief Objective – what do you want to accomplish? Target – who are we talking to? Current position – what do they think now? Reinforce current position or reposition? What do we want them to think? Benefits/features