Business Level Strategy V. Corporate Level Strategy

You might use the elements of a SWOT analysis in the development of your business-level strategy as follows: Cost advantages from proprietary know-how and/or location Creativity (ability to develop new products) Valuable intangible assets: intellectual capital Competitive capabilities Effective recruitment

In describing your business-level strategy to another person you might want to use the elements of your strategic plan: Vision: Defines where the organization wants to be in the future. It reflects the optimistic view of the organization’s future. Mission:

Respond to the following in a minimum of 225 words: Discuss the differences and relationships between a business-level strategy and a corporate-level strategy. Use examples from a company you are familiar with to illustrate these differences and relationships.