Discussion

[ad_1] This optional discussion provides an opportunity to explore an emerging topic in marketing with your classmates.  Participation will not impact your grade for the course.   TOPIC 1: Branding Success through IMC PROMPT: Southwest Airlines is known for brand recognition. One reason

Discussion

[ad_1]  TOPIC 1: Market Segmentation and Target Marketing PROMPT: Choose Topic 1 or Topic 2. This case study discussion is about accessible tourism. Formulate a response responding to the specific questions below rather than those within the case study.  Review this case

Discussion

Discussion

[ad_1]    TOPIC 1: OfferingsPROMPT: The offering represents a bundle of the product and its services designed to deliver value to customers. The offering consists of the product (e.g., features and benefits), price including total cost of ownership, and any service or experience components.  Describe

Pols

[ad_1] What do you think of the “Slowbalization” article assigned for this week  in The Economist?  Do you agree or disagree with the author?  Should I require future classes read this?  I’m looking forward to reading what you have to

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