Strategy Report

Strategy report
 
Maximum length: 2000 words (maximum; excluding references and appendices)
Objective: Write a strategy report based on your analysis of either one of these companies: Air New Zealand, Fletcher Building, Fonterra, Spark, or The Warehouse Group. The analysis feeding into this report should effectively apply appropriate analysis tools.
Directions:

1. Write a report based on your analysis of your choosen organisation. In this report, you should propose a strategy to address the competitive challenges the organisation is facing. You need to provide a convincing justification for why this is a good strategy to address the challenge. The basis for this justification should be your detailed analysis of the organisation and strategy using appropriate tools and frameworks. Please note that in the report you should not explain the tools or frameworks but use them effectively and report on what you find/conclude using them. You should include the detailed analysis in the appendix.
2. The report should include:
   1. Executive summary addressed at the relevant decision-maker
   2. Introduction
   3. Short summary of the challenge
   4. Analysis and recommendation of a strategy to address the challenge
   5. Conclusion
   6. Appendix
3. Refer to the rubric for the assessment guide.
4. Footnotes are the preferred location for in-text references. Include a final list of references cited.

 
NOTE: You can/should draw on your industry and competitor analysis report but do not simply “cut and paste” your assignment into this report.