Three Year Strategic Plan
Name
Course Name
Instructor’s Name
Date
Three Year Strategic Plan (APA format)
Executive Summary
Paper introduction
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Company History
| In this space describe the company’s history. Include the 4Ps (Product, Price, Place, and Promotion. |
Mission Statement
| In this space, share the mission statement of the company and assess its impact. |
Situational Analysis
Current Situation
| In this space, explain the current situation of the organization (industry, market, and general environment analysis). |
Complete a SWOT Analysis
SWOT Analysis
| In this space, assess the SWOT analysis (strengths, weaknesses, opportunities, and threats) of the chosen company highlighting opportunities for change and address contingencies. Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan |
Environmental Scan and Porter’s 5 Forces
| In this space, summarize the results of your Environmental Scan and Porter’s 5 Forces, evaluating the degree to which they aid in conceptualizing the company’s competitive position in its marketplace. |
International Performance
| In this space, assess the company’s international performance in light of cultural barriers, monetary exchange rates, and political instability. |
Operational Planning
Financial Performance
| In this space, analyze the financial performance and condition of the organization. |
Operational Budget and Assessment
| In this space, discuss the Operational Budget and Assessment using key ratios and performance indicators. In your analysis, be sure to include profitability ratios relevant to your analysis. Debt to Equity ratio and Debt to Assets ratio Based on the data, evaluate the overall current financial condition of the company. ◦ Support your analysis by referring to the company data ◦ Create a three year end trend analysis Assess how your Operational Budget analysis affects your three-year strategic plan. Recommend an organizational structure in terms of the organizational design Assess the impact of the strategic plan on the organizational culture. |
Strategic Goals: Core Strategies and Tactics
Strategic Goals
| In this space, share measurable core strategic goals for each of the three to four areas identified from the SWOT analysis, including contingencies. |
Prioritized Core Strategies
| In this space, prioritize the core strategies, estimating the ease of achievement and time to completion. |
Recommended Organizational Structure
| In this space, recommend an organizational structure assessing the impact of the strategic plan on organizational culture. |
Recommended Marketing Positions
| In this space, recommend marketing positions and opportunities for growth. Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility |
Measuring Success
| In this space, explain plans to measure the success of the strategic plan. |
Conclusion
Summary of entire paper outlining key points
References
Include APA reference list with web links.
