DB 6
Think about a product or service that you purchase regularly. Do you consider yourself brand loyal when it comes to this type of product or service? Why, or why not? Have they implemented any technology processes that have impacted your relationship with this firm? If so, has it been positive or negative?
DB7
For this discussion, identify a famous brand that failed when it tried to penetrate a foreign market. Describe the brand, the move, and what went wrong from a cultural perspective. What was it about the consumers in a different culture that the company or brand overlooked?
Sanders MKT 3301 DB 6 And 7