In 2 pages, 12pt, TNR，answer the following question:
1. Briefly discuss how internet, mobile devices and social media have affected thecurrent marketing situation. You can organize this discussion along the 4 C’s:
Customers,Competitors, Channels, and Company. Examples of observations that could go hereare: Share and growth of internet and mobile commerce in the industry; Changes, if any, in theproduct mix sold and the pricing practices in the industry resulting from digital marketing;
Changes, if any, in the communication media (e.g. traditional advertising, digital advertising, paidsearch advertising or social media) that are influencing the consumer decision process; Changes,
if any, in competitor’s digital marketing strategy. 2. Describe your findings from your digital marketing audit of the company —– LEGO. This
section is perhaps the most significant portion of your analysis. You will needtofocus on analysis the SEO and Paid Media of LEGO as a whole brand, focus on their product andentertainment (such as the games, movies, cartoons, etc.) And at the end give someRecommendation about their online marketing strategies
You can check these 3 websites to get some ideas:
http://creativeclickmedia.com/internet-marketing-audit/
The Ultimate Guide to your Digital Marketing Audit (with PPTX Template)
http://socialmediaexplorer.com/content-sections/tools-and-tips/6-components-of-a-successful- digital-marketing-audit/
DO SOME RESERACH BEFORE YOU WORKING ON IT IF YOU DON’T KNOW ABOUT“SEM AND PAID MEDIA”
YOU CAN USE OUTSIDE RESOURCES,IF THERE IS PTICTURE OF ANY DATA GRAPH,YOU CAN ADD IT AT THE END OF THE PAPER. BUT THE GRAPH IS NOT COUNTFORTHE 2 PAGES.
