MGMK 4710
INTERNATIONAL BUSINESS
UNIT 3: ORGANIZATIONAL STRATEGIES AND OPERATIONS
ESSAY QUESTIONS 3.2.
JAPAN
Alyssa Parsley
Instructions:
- In D2L, click Content/Unit 3/Unit 3 Study Guides, and read chapters 12, 16, 17, 18, 19, and 20.
- Questions: In D2L, click Content/Unit 3, then Unit 3 Essay Questions. Go to the Essay Questions.
- The title must look like the one above. Write your country name and your group members’ names.
- Write the question # (e.g., Question 1), provide your answer, then delete all the instructions.
- Break each answer into two or more paragraphs. Single-space answers.
- When explaining your answers, provide specifics related to your country (that is, do not be generic).
- Each answer must show that you have understood the concepts from Study Guides posted to D2L.
- Data is found everywhere online. Give the references of your sources.
- I have provided a few links in D2L under Content. Click Useful Online Links.
QUESTION 1:
In one sentence, give the name of ONE Multinational Enterprise (MNE) from your country that has manufacturing operations in one or more foreign countries. Also, in one sentence, give the name of ONE FOREIGN COUNTRY the MNE you have chosen has operations. In one sentence, propose whether the MNE you named above should standardize its advertising campaigns in the foreign country you have chosen. Explain your answer in 6 to 8 sentences.
QUESTION 2:
The MNE’s subsidiary needs to be staffed with managers in the country you named above. To hire managers, should the MNE you named above use the ethnocentric policy, the polycentric policy, or the geocentric policy? Explain your answer in 6 to 8 sentences.
