Questions
1. What adjustments would you make at this point?
Would you cancel the program or run it at a loss?
2. Draw a Gantt chart of the sequence and timing of
key activities. What insights does this give you
regarding the plan and its implementation?
3. What do you think went wrong? What do you see
as the strengths and weaknesses of the planning
process used in this case?
4. LDC seemed to follow a planning process that had
worked well for its mid-level managerial programs.
Are there differences between senior executives and
mid-level managers that might explain why the plan
did not seem as successful as anticipated? Could
these differences have been anticipated? Should
they have been?
130
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