MGT4070DISPRO

MGT4070-Strategic Management SU01
 

• Week 5 Discussion $10.00

Discussion Topic
Due May 27 at 12:59 AM
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For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.
To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Organizational Structure and Strategic Leadership
The business firm is no longer just a place where people come to work. For most of the employees, the firm confers on them that sense of belonging and identity—the firm has become their “village”, their community. The business firm of the twenty-first century is not just a hierarchy, which ensures maximum efficiency and profit; it is also the community where people belong to and grow together—where their affective and innovative needs are met (Lim, Griffiths, & Sambrook, 2010).
Reference:
Lim, M., Griffiths G., & Sambrook, S. (2010). Organizational structure. Mind Map Route. Retrieved from http://www.mindmap.0rg.pl/?mindmap= Organizational_structure
Select any two of the bullet points for your response.

• • How important it is to be able to identify and distinguish between the organizational structures used to implement business-level, corporate-level, and international strategies? Give examples of various organizational structures and how they are used to develop strategies.
  • What is the relationship between organizational structure and organizational controls? Are they always interrelated? What will happen to a company’s competitive advantage if one or the other isn’t in place?
  • What are the attributes of an effective strategic leader? Discuss the value that an effective leader brings to the strategic management process.
  • What is the relationship between organizational culture, leadership, strategy, and structure?

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Complete your participation for this assignment by the end of the week.

• Week 5 CEA Project $45.00

Assignment
Due May 31 at 12:59 AM
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Case Stud#16—The trivago Way—Growing Without Growing Up? 
Read the trivago case study located in the section titled Case Studies in your textbook concerning the following situation:
In 2016, trivago’s field of business could be described as hotel-related online marketing and distribution. The firm provided a two-sided, online meta-search platform that connected travelers seeking hotel accommodations with more than 200 booking sites and 1.3 million hotels. With 1.4 billion visits and 487 million qualified referrals1 in 2016, trivago was the largest hotel meta-search platform in the world. What differentiated trivago’s business model from that of online travel agents (OTAs) was its value proposition as an independent information provider. trivago did not sell hotel rooms. Instead, it organized large amounts of hotel-related information from multiple sources to offer the optimal basis for making a booking decision. Thus, trivago helped users convert their initial interest into a clear, specific booking intention, thereby fulfilling their personal needs.
The following points are to guide a review and discussion of some important concepts.

•    Describe trivago’s corporate-level strategy and discuss the advantages and disadvantages of the company’s matrix organizational structure. Does the organizational design effectively support the needs of trivago’s corporate-level strategy?
  •    How does the management innovation activity at trivago facilitate achievement of the company’s corporate objectives? What recommendations would you make to improve either the design or implementation of the company’s management innovation efforts?
  •    Using a balanced scorecard framework, outline the financial and strategic organizational controls used by trivago to drive management behavior and firm performance. Are the corporate criteria balanced? Are they yielding desired outcomes for the company?

Submission Details:

• • Present your report as an 8–12-page Microsoft Word document formatted in APA style.
  • Support your responses with examples.  Cite any sources in APA format.