MGT4070-Strategic Management
Week 1 Discussion
Discussion Topic
Top of Form
Overdue – 12 hours ago
Bottom of Form
For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.
To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
An Organization: Its Mission and Strategic Intent
In this discussion, you will consider a company’s strategic intent, its mission, and the role of stakeholders in developing an organization’s strategy.
Select any two of the main questions and address all of their bullet points:
Question 1:
You have learned that stakeholders have profound impact on the direction and the success of a company. Based on your readings and learning, complete the following tasks:
-
- Define the various classifications of stakeholders in a company and their role in strategic management decisions.
- Explain the connection between stakeholders and competitive advantage.
Question 2:
You learned that strategic intent is an extension of a company’s organizational culture and the cornerstone of the firm. Based on your readings and learning, complete the following tasks:
-
- Discuss the importance of strategic intent and its impact on organizational success.
- Discuss why it is important and how an organization can move from intent to implementation.
Question 3:
Based on your readings and learning, complete the following tasks:
-
- Describe the attributes of an effective strategist.
- Explain how you would create and sell a strategic mission to stakeholders.
Question 4:
We cannot always control political, technological, economic, or cultural issues. Given that, answer the following questions:
-
- How often would you reevaluate your business strategy to maintain a competitive edge in the market place?
- What factors would you use to evaluate the need for change, and what tools would you use to make the changes?
- While performing an external environmental analysis, how important is it to use all four components and why?
Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Complete your participation for this assignment by the end of the week.
Week 1 Project
Assignment
Top of Form
Due May 3 at 12:59 AM
Bottom of Form
Case Study #14- Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson
Read the Starbucks case study located in the section titled Case Studies in your textbook concerning the following situation:
In 2017, Seattle-based global coffee chain Starbucks Corporation was named the third most admired company in the world and the number one company worldwide in the food service industry by Fortune. The magazine also ranked Starbucks as number one in the areas of innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, and quality of products and services. Since inception, Starbucks had innovated in its business model. Starbucks’ passion to innovate manifested in the way the company sourced its coffee beans, developed new beverages, created unique store concepts, and achieved digital breakthroughs.
Your report and overview should address the following key strategic issues:
- Describe the general environment that Starbucks faces. What are the segments in the general environment that relate to Starbucks’ situation? What are the opportunities and threats derived from the factors from the general environment? What are the possible future implications of some of the external factors?
• Analyze the competitor environment and identify the competitors. Has Starbucks done enough to outperform its competitors?
• Analyze Starbucks’ next move in terms of growth and expansion. Based on your analysis, what additional recommendations would you make to help Starbucks achieve its goals?
Submission Details:
-
- Based on your research, write succinct discussions of each of these items.
- Present your work as a 3–4-page report in a Microsoft Word document formatted in APA style.
