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Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Prepare and present internal and external reports.
Monitor and evaluate performance.
Recommend opportunities for performance improvements.
Scenario
You are a former Navy officer and fighter pilot, and you are now the controller of a division of TransGlobal Airlines, a large
organization that operates a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your
division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed
you that the company is considering the acquisition of two smaller aviation firms in the region specializing in chartered flights for
luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of
acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends
moving forward with the acquisition.
After an initial assessment, the company has shortlisted two airlines, Company A and Company B, to examine further for acquisition.
To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance.
The assessment included creating a balanced scorecard for each airline with all four components, financial, internal processes,
customers/market, and learning and growth, that will impact the acquisition of each firm.
The CFO has asked you to generate two scenarios for the proposed acquisition based on your analysis and governing or predictive
assumptions. They include a worst-case scenario that considers the most serious outcomes that could occur if anticipated targets
and assumptions are dramatically wrong; and a best-case scenario if anticipated targets and assumptions significantly exceed
forecasts.
Based on your assessment and analysis of the companies in Milestones One and Two, you will create and deliver a PowerPoint
Presentation for senior management’s review and analysis. You will also write an executive summary with your recommendations for
the leadership team.
Directions
Part 1: Presentation
Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions.
Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation. Note:
Remember to use both on-screen text and narration in your PowerPoint slides to convey your information effectively. For example,
you can use brief bulleted lists on the slide and include detailed explanations in your narration. A resource is provided under
Supporting Materials to help you record your presentation. If you are unable to submit a presentation with narration, be sure to
include detailed speaker notes with your submission.
1. Overview
A. Situation Analysis of TransGlobal Airlines (parent company). Use the information from the Supporting Materials
section to highlight the parent company’s current business environment.
i. Internal environment: culture, leadership, internal processes, human resources, operations, and financial
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performance
ii. External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
B. Acquisition Rationale: Explain why your company is planning to acquire these airlines. What strategic objectives will
the acquisition meet? How might the acquisition support the bigger picture goals of TransGlobal?
C. Proposed Acquisitions: Using the resources provided in the Supporting Materials section, provide an overview of the
two companies under consideration to be acquired. Include the following information for each company:
i. Location, size, and age of the firm
ii. Customer segment and target market
iii. Major competitors
iv. Company leadership
v. Current financial and market status
2. Analysis
A. Analysis of Company A. Present your data and analysis of Company A. Include the following in your analysis:
i. Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sections
from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators,
such as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial section of the balanced scorecard template, identifying two of the
most impactful key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
b. Internal processes: Complete the internal processes section of the balanced scorecard template,
identifying two of the most relevant KPIs.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
c. Customers/market: Complete the customers/market section of the balanced scorecard template,
identifying two of the most relevant KPIs.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
d. Learning and growth: Complete the customers/market section of the balanced scorecard template,
identifying two of the most relevant KPIs.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
ii. Balanced scorecard analysis: Describe your analysis of Company A’s performance based on its balanced
scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs
of acquisition.
a. Opportunity cost: What will it cost to move forward with this opportunity?
b. Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to
the parent company related to its market, financial, cultural, and operational environments.
B. Analysis of Company B. Present your data and analysis of Company B. Include the following in your analysis:
i. Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some key performance
indicators, such as net profit, annual growth, and market share. Copy and paste the relevant sections from
your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such
as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial section of the balanced scorecard template, identifying two of the
most impactful key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
b. Internal processes: Complete the internal processes section of the balanced scorecard template,
identifying two of the most relevant key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
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c. Customers/market: Complete the customers/market section of the balanced scorecard template,
identifying two of the most relevant two key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
d. Learning and growth: Complete the customers/market section of the balanced scorecard template,
identifying two of the most relevant key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship
between the chosen KPIs.
ii. Balanced scorecard analysis: Perform a cost-benefit-risk analysis for Company B based on its balanced
scorecard components to explain whether the benefits justify the costs of acquisition.
a. Opportunity cost: What will it cost to move forward with this opportunity?
b. Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to
the parent company as related to its market, financial, cultural, and operational environments.
3. Proposal
A. Recommendation: Recommend whether TransGlobal Airlines should acquire one or both companies.
B. Rationale: Justify how your recommendation supports the company’s strategic objectives. This includes one or more
of its financial, market, competitive, and cultural objectives.
C. Assumptions: Explain how your acquisition recommendation will impact the company’s success in different
scenarios:
i. A worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and
assumptions are dramatically wrong; and
ii. A best-case scenario that considers outcomes that significantly exceed anticipated targets and assumptions.
Part 2: Executive Summary
Submit a Word document summarizing your analysis and recommendations for both companies.
A. Situation assessment: Briefly summarize your company’s current internal and external business environments and the
rationale for acquisition.
B. Data and analysis: Provide a brief overview of the two airlines under consideration, including your findings and analysis from
your balanced scorecards.
C. Recommendation: Justify your recommendation for the acquisition and explain how it supports the company’s objectives.
What to Submit
Acquisition Proposal Presentation
Using the instructions provided under Supporting Materials below, submit a recorded PowerPoint presentation with 10–12 slides.
Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations. If
you are unable to create a recorded PowerPoint presentation, ask your instructor about submitting this assignment in an alternate
format.
Executive Summary
Submit a 2- to 3-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should
be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
TransGlobal AirLines
Resource: TransGlobal Airlines Company Information
Resource: TransGlobal Airlines Financials
Company A
Resource: Company A Information
Resource: Company A Financials
Resource: Company A Interview Notes Memo
Company B
Resource: Company B Information
Resource: Company B Financials
Resource: Company B Interview Notes Memo
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Resource: Company B Interview Notes Memo
Reading: Record a Presentation
Use this resource to learn how to record your PowerPoint presentation with narration and video.
Resource: MBA Research Guide
This Shapiro Library resource will help you find any additional information you may need to complete the project.
Project Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improveme
Overview: Current Situation Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes the current situation of
the parent company; highlights the
company’s current business
environment using its market,
regulatory, competitive, and
cultural environments
Shows progress towar
proficiency, but with e
omissions; areas for im
may include describing
regulatory, competitiv
cultural environments
and clearly
Overview: Acquisition
Rationale
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains why the parent company
is planning to acquire these
airlines; describes what strategic
objectives the acquisition will
meet
Shows progress towar
proficiency, but with e
omissions; areas for im
may include describing
rationale behind acqu
relation to the compan
objectives
Overview: Proposed
Acquisitions
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Provides an overview of the two
companies under consideration to
be acquired, including the location,
size, and age of the firm; customer
segment; target market; major
competitors; company leadership;
and current financial and market
status
Shows progress towar
proficiency, but with e
omissions; areas for im
may include describing
information related to
size, and age of the fir
segment; target marke
competitors; company
and current financial a
status adequately and
Analysis of Company A:
Balanced Scorecard Data
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Shares the balanced scorecard of
Company A with its four
components: financial, internal
processes, customers/market, and
learning and growth; identifies
two of the most relevant key
performance indicators in each
component
Shows progress towar
proficiency, but with e
omissions; areas for im
may include identifyin
key performance indic
of the four componen
internal processes,
customers/market, an
and growth
Analysis of Company A:
Balanced Scorecard Analysis—
Opportunity Cost
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Performs a cost-benefit-risk
analysis for Company A based on
its balanced scorecard
components to explain whether
the benefits justify the costs of
acquisition; measures the correct
opportunity cost associated with
this acquisition
Shows progress towar
proficiency, but with e
omissions; areas for im
may include accurately
determining the oppo
associated with the ac
A l i f C A E d fi i i A l th b l d d Sh t
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Analysis of Company A:
Balanced Scorecard Analysis—
Risk
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Analyzes the balanced scorecard
of Company A to accurately
identify and explain the magnitude
(low, medium, or high) of the risks
acquisition poses to the parent
company as related to its market,
financial, cultural, and operational
environments
Shows progress towar
proficiency, but with e
omissions; areas for im
may include correctly
and rationally explaini
magnitude of the risks
poses to the parent co
related to the market,
cultural, and operation
environments
Analysis of Company B:
Balanced Scorecard Data
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Shares the balanced scorecard of
Company B with its four
components: financial, internal
processes, customers/market, and
learning and growth; identifies
two of the most relevant key
performance indicators in each
component
Shows progress towar
proficiency, but with e
omissions; areas for im
may include identifyin
key performance indic
of the four componen
internal processes,
customers/market, an
and growth
Analysis of Company B:
Balanced Scorecard Analysis—
Opportunity Cost
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Performs a cost-benefit-risk
analysis for Company B based on
its balanced scorecard
components to explain whether
the benefits justify the costs of
acquisition; measures the correct
opportunity cost associated with
this acquisition
Shows progress towar
proficiency, but with e
omissions; areas for im
may include determin
correct opportunity co
associated with the ac
Analysis of Company B:
Balanced Scorecard Analysis—
Risk
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Analyzes the balanced scorecard
of Company B to accurately
identify and explain the magnitude
(low, medium, or high) of the risks
this acquisition poses to the
parent company as related to its
market, financial, cultural, and
operational environments
Shows progress towar
proficiency, but with e
omissions; areas for im
may include correctly
and rationally explaini
magnitude of the risks
poses to the parent co
related to the market,
cultural, and operation
environments
Proposal: Recommendation Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Makes appropriate
recommendations whether to
acquire one or both the companies
Shows progress towar
proficiency, but with e
omissions; areas for im
may include making th
recommendation abou
to acquire one or both
proposed companies
Proposal: Rationale Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Justifies how the recommendation
supports the company’s strategic
objectives, including one or more
of its financial, market,
competitive, and cultural
objectives
Shows progress towar
proficiency, but with e
omissions; areas for im
may include providing
explanation for how th
recommendation supp
more of the company’
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more of the company
objectives
Proposal: Assumptions Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains logically how the
acquisition recommendation will
impact the company’s success in
the worst-case and best-case
scenarios
Shows progress towar
proficiency, but with e
omissions; areas for im
may include explaining
acquisition recommen
impact the company’s
both worst-case and b
scenarios
Executive Summary: Situation
Assessment
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Summarizes the current situation
of parent company, including an
analysis of its internal and external
environments and the rationale for
acquisition
Shows progress towar
proficiency, but with e
omissions; areas for im
may include summariz
current situation of th
including the analysis
internal and external e
Executive Summary: Data and
Analysis
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Provides a brief overview of the
two airlines under consideration,
including findings and analysis
from their balanced scorecards
Shows progress towar
proficiency, but with e
omissions; areas for im
may include summariz
and analysis from the
scorecards
Executive Summary:
Recommendation
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Makes the acquisition
recommendations explaining how
it supports the company’s
objectives
Shows progress towar
proficiency, but with e
omissions; areas for im
may include adequate
how the recommenda
supports the company
Articulation of Response Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an understanding
of audience and purpose
Shows progress towar
proficiency, but with e
grammar, sentence str
spelling that negativel
readability
Citations and Attributions Uses citations for ideas requiring
attribution, with few or no minor
errors
Uses citations for ideas requiring
attribution, with consistent minor
errors
Uses citations for idea
attribution, with majo
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