5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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Module Eight Executive Summary Guidelines and
Rubric
Scenario
You have almost completed your analysis of Companies A and B and are scheduled to deliver your proposal to the board. While
researching to ensure accurate and up-to-date data, you learn that two of Company B’s aircraft have been grounded over the past
couple of months due to technical issues, one of which could have been an FAA safety violation.
The subsequent investigations, technical repairs, and grounded flights have led to a 10% drop in their revenue over the last month.
Mitigation expenses have added about $80,000 to their operating costs. Company B has also suffered negative customer feedback
due to some of the ground crew’s mishandling of the situation.
In this assignment, you will write an executive summary to capture the situation and share your analysis and perspective on how
these safety issues might affect your acquisition recommendation.
Prompt
Write an executive summary describing the newly discovered concerns and your analysis of the situation at Company B.
Specifically, you must address the following rubric criteria:
Summarize the safety issues and their direct impact on the company over the past month.
Describe how this news affects factors other than revenue, which will then affect the company’s value.
How does this affect your initial performance evaluation and analysis of the company?
Do you see any additional risks? Explain.
Will it impact your recommendation about acquisition? Why or why not?
What additional information about this situation will you need to make your final decision?
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources
should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Criteria Exemplary (100%) Proficient (90%) Needs Improvement
(70%) Not Evident (0%) Value
Summary of
Situation
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
Summarizes the
situation analysis
related to the safety
issues and their
direct impact on the
company
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include accurately
summarizing the
safety issues and
Does not attempt
criterion
20
Module Eight Executive Summary Rubric
MBA-620-X4689 Measuring Success in an Org 22TW4 TM
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803165/View 2/4
explaining the
impact of these
safety issues
Impact on Factors
Other Than
Revenue
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
Evaluates and
describes the impact
of new information
on factors other than
revenue
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include identifying
and evaluating which
business factors,
other than revenue,
can be impacted by
the new information
Does not attempt
criterion
20
Impact on
Performance
Analysis
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
Evaluates and
describes clearly the
impact of new
information on the
performance analysis
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include explaining
how the new
information can
impact the overall
performance analysis
of the company
Does not attempt
criterion
20
Impact on
Acquisition
Recommendation
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
Analyzes and
describes clearly the
impact of the news
on the acquisition
recommendation
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include analyzing
how the new
information can
influence the
recommendation on
acquisition
Does not attempt
criterion
15
Additional
Information
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
Identifies the
additional
information required
for decision making
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include identifying
the
gaps/inadequacies in
the available
information for
decision making
Does not attempt
criterion
15
Articulation of
Response
Exceeds proficiency
in an exceptionally
Clearly conveys
meaning with correct
Shows progress
toward proficiency,
Submission has
critical errors in
10
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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clear, insightful,
sophisticated, or
creative manner
grammar, sentence
structure, and
spelling,
demonstrating an
understanding of
audience and
purpose
but with errors in
grammar, sentence
structure, and
spelling negatively
impacting readability
grammar, sentence
structure, and
spelling preventing
understanding of
ideas
Total 100%
5/8/22, 12:35 PM Module Eight Executive Summary Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4
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