I Need My Week 4 Assignment Done For My Strategy Class

Playing Field, Competition, and Our Organization
 
 
TO:                  Insert name of CEO of selected Company
 
FROM:           Your name      
 
DATE:            Today’s date
 
RE:                  Playing Field, Competition & Our Organization
 
(Student to update all sections color-coded in RED and change color to BLACK)

1. 
   Introduction and Playing Field Description
   

Provide an opening paragraph that explains the intended purpose of this Executive Briefing.
 

a.   Company Name and Organization within the company	Example “Motel Six”
	Example “Motel Division”.  (note:  If your company is diverse like Apple, it is advised to analyze a specific segment/business unit/product because competitors in the iPhone segment (Samsung/Google) are very different than competitors in their Music division (Spotify, Pandora)
b.   Industry	Example “Hospitality Industry”
c.   Market Size	Provide a market size estimate for the Industry or the Playing Field
d.   Playing Field	Example: “Two-star motels in the US and Canada serving road travelers.”  (note:  this is the specific description of the segment of the industry in which you will compete.  These often have geographic boundaries and descriptors of the key product attributes.)
e.   Rationale for Selection	Brief explanation of why you selected this segment.   (Note: we usually determine target segments based on factors like revenue potential, growth rates, financial attractiveness, conformance with our key capabilities and competencies, our ability to meet this segment’s customer needs, etc.)

 


 
 

2. Competitive Analysis

 
Competitor 1:  Company Name
 

a.  Size	Provide information on the relative size of this competitor in the Playing Field.  if specific data is not available, a qualitative description is acceptable like “Company X is believed to be the market leader” or “Company Y is relatively small and focused only in the US and doesn’t have a presence in Canada.”
b.  Most Significant Strength and Weakness	Highlight their biggest strength, and briefly explain how it helps them compete effectively.
	Highlight their biggest weakness, and briefly explain how it hinders their ability to compete effectively.
c.   Competitive Impact of Strength and Weakness.	Briefly explain how these strengths and weaknesses impact their ability to compete effectively.
d.  Recent Performance	Describe the company’s recent performance. Explain whether they are generally winning or losing in this Playing Field.  Note, you would be well-served to support your conclusions with data
e.  Major Developments	Has the competitor introduced any game-changing new products, technologies, capabilities, etc. (focus on revolutionary and not evolutionary).  Have they developed (or lost) a key competitive advantage?

 
Competitor 2: Company Name
 

a.  Size	Provide information on the relative size of this competitor in the Playing Field.  if specific data is not available, a qualitative description is acceptable like “Company X is believed to be the market leader” or “Company Y is relatively small and focused only in the US and doesn’t have a presence in Canada.”
b.  Most Significant Strength and Weakness	Highlight their biggest strength, and briefly explain how it helps them compete effectively.
	Highlight their biggest weakness, and briefly explain how it hinders their ability to compete effectively.
c.   Competitive Impact of Strength and Weakness.	Briefly explain how these strengths and weaknesses impact their ability to compete effectively.
d.  Recent Performance	Describe the company’s recent performance Explain whether they are generally winning or losing in this Playing Field.  Note, you would be well-served to support your conclusions with data
e.  Major Developments	Has the competitor introduced any game-changing new products, technologies, capabilities, etc. (focus on revolutionary and not evolutionary).  Have they developed (or lost) a key competitive advantage?

 
 
 

3. Organizational Assessment

 
 

a.  Size	Provide information on our relative size in the Playing Field – qualitative perspective is acceptable if data is not available
b.  Most Significant Strength and Weakness	Highlight our biggest strength, and briefly explain how it helps us compete effectively.
	Highlight our biggest weakness, and briefly explain how it hinders our ability to compete effectively.
c.   Competitive Impact of Strength and Weakness.	Briefly explain how these strengths and weaknesses impact our ability to compete effectively.
d.  Recent Performance	Describe our company’s recent performance Explain whether we are generally winning or losing in this Playing Field.  Note, you would be well-served to support your conclusions with data.
e.  Major Developments	Have we introduced any game-changing new products, technologies, capabilities, etc. (focus on revolutionary and not evolutionary)?  Have we developed (or lost) a key competitive advantage?

 
 
 
 

4. Key Conclusions
   

Provide a succinct conclusion that captures your critical insights about the target segment and the relative competitive balance of the three companies you analyzed. 
 
 

5. References
   

Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are allowable if additional supplemental information is needed for the brief.