Unit 4.1 Discussion: Critiquing Presentations
Unit 4.1 Discussion: Critiquing Presentations
For this discussion board:
- Watch the speeches “First World Problems” and “How Guinea Pigs Help Autistic Children” in the Readings & Resources.
- Critique the effectiveness of each speaker’s organization and delivery. How did the choices made by the speaker impact the level of engagement you had with each speech?
- Some areas to note in your critique: an engaging introduction, smooth transitions, credible evidence to support main ideas, concise conclusion with a memorable ending, varied tone of voice, eye contact and other body language.
- In response to your peers, comment on any similarities you shared in your critique of the speeches. (Please respond to at least two classmates’ posts.)
Unit 4.2 Discussion: Select your Informative Speech Topic
Unit 4.2 Discussion: Select your Informative Speech Topic
In the next unit, you will begin researching and organizing your Informative speech. In this discussion, please post your selected topic in the discussion board forum for your instructor’s approval. In your post, please indicate the following:
- Topic
- Specific Purpose
- Thesis
No Peer response necessary for this discussion. Participation with an initial post will be graded with an automatic 30 points.
Readings and Resources
Readings and Resources
eBook:
Wood, J.T. (2017). Communication in our lives (8th ed.). Stamford, CT: Cengage Learning.
- Chapter 12: Planning Public Speaking (pp. 231-242).
- Chapter 15: Informative Speaking (pp. 295-305).
- Chapter 16: Persuasive Speaking (pp.312-329).
Articles, Websites, and Videos:
Dr. Alex Lyon, a Communication professor, explains the differences between informative and persuasive speaking.
Watch Video
Informative vs Persuasive
Duration: 10:47
User: Communication Coach Alex Lyon – Added: 6/25/19
This video examines the principles of persuasion and the steps involved in writing a persuasive speech.
Watch Video
How to Write a Persuasive Speech: Understanding Principles of Persuasion
Duration: 7:24
User: Gary Iman – Added: 2/15/14
This video identifies the three goals for informative speeches and examines the five steps involved in the speech preparation process.
Watch Video
Informative Speeches: How to Write an Informative Speech
Duration: 7:02
User: Gary Iman – Added: 2/1/14
Two examples of speeches:
Watch Video
“First World Problems” – An Informative Speech
Duration: 10:34
User: n/a – Added: 12/12/14
YouTube URL: http://www.youtube.com/watch?v=AqVzBYw5l58
Watch Video
“How Guinea Pigs Help Autistic Children” – An Informative Speech
Duration: 10:36
User: n/a – Added: 12/12/14
YouTube URL: http://www.youtube.com/watch?v=tcItVu1pCf4
Unit 4 Discussion: Pricing Strategies
Unit 4 Discussion: Pricing Strategies
Overview:
The marketing mix is a key set of tools within the microenvironment, which helps an organization produce the response it wants from their target market. It’s made of up the 4Ps, which include product, price, place, and promotion. When these four factors are aligned properly, they play an important role because it encompasses everything an organization can do to deliver customer value and engage consumers.
Simulated Business Scenario:
Mohammad is a baker who is planning to start his own business and open a bakery in his hometown in Connecticut. He has spent a lot of time and effort perfecting his cookie recipe , which he has been making over the years from a family recipe.
Mohammad is concerned that he is spending too much time and effort on the actual cookie recipe (product) and not enough time on the remaining 3Ps. In order to ensure a successful launch of his new business, Mohammed hired you to help with the bakery’s grand opening. He asked you to prepare a report detailing what the bakery can do to deliver customer value.
Questions:
- What would you recommend Mohammed do to create a proper balance between the 4Ps (integrated marketing mix) for his bakery? In other words, what would you advise Mohammed do with:
-
-
- Product
- Price
- Place
- Promotion
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We want to hear your opinions so please try to post more than the ABSOLUTE MINIMUM of 3 times in this weekly conversations.
Readings and Resources
Readings and Resources
eBook:
Armstrong, G., & Kotler, P. (2021). Principles of Marketing (18th ed.). Boston, MA: Pearson Education, Inc.
In this chapter, we will examine marketing strategy and planning. This includes developing a marketing mix, which consists of everything an organization can do to engage consumers and deliver customer value. This is also known as the 4Ps: Product, Price, Place, and Promotion.
- Chapter 2: Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships
Articles, Websites, and Videos:
The following video discusses the marketing mix, which is made up of the 4Ps.
What if you were driving past a field and saw a Purple Cow? This concept was introduced by Seth Godin, which explains how to stand out and be remarkable through marketing strategies and product design.
Seth Godin on how Jeff Bezos built a billion-dollar company with Amazon and got people to buy his product.
