GoPro in 2020: Have its Turnaround Strategies Failed?
Read case 14, GoPro in 2020: Have its Turnaround Strategies Failed?
Answer the following questions (submit your answers using typed, double-spaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:
- Based upon your analysis of the company, what are the strategically relevant factors in GoPro’s macro-environment? What does a PESTEL analysis reveal about the action camera in 2020? Does the external environment of the drone industry present attractive opportunities to GoPro?
(Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).
- What is your assessment of GoPro’s business model and competitive strategy? Does its approach to delivering customer value contribute to a sustainable competitive advantage? (Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).
- What are GoPro’s key resources and competitive capabilities? What is the competitive power of its most important competitive assets?
(Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).
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Go Pro Case Study