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Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when you experienced each type of MOT, and then reflect and share what you learned about marketing from your MOT experience. Include a discussion about how you, as a marketer, can use this experience to create a meaningful MOT for your customer.
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Discussion moment of truth