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This optional discussion provides an opportunity to explore an emerging topic in marketing with your classmates. Participation will not impact your grade for the course. TOPIC 1: Branding Success through IMC
PROMPT: Southwest Airlines is known for brand recognition. One reason for Southwest’s brand equity and success is that the company can create clear, concise, and memorable messages that communicate its offering and position. Find one example of a Southwest Airlines campaign and discuss how it reflects the elements of integrated marketing communications (IMC).
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Discussion