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This week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market. Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, develop an responding to the following questions.
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Didi Fought Uber in China and Won: Next, Taking on the World