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You are employed by the Grand Hotel, a long established, high prestige city-centre hotel in your area. The hotel was traditionally the most exclusive and expensive hotel in the area, but in recent years it has suffered intense competition from more modern luxury hotels in extensive grounds out of town. The hotel’s room occupancy rate and restaurant bookings have been falling for a number of years, and unless drastic action is taken the hotel could face major financial difficulties. The hotel manager, Mr Cornelius Voltemand, is now making plans to re-position the hotel in the market. He has undertaken a survey of the costs of the hotel and believes that the hotel can offer a less exclusive service at a lower price.
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