Kodak’s Downfall
Use the assigned course textbook (as the primary source) and the article(s) attached to answer the following questions about Kodak.
- Who was Kodak? Include a brief history of the company.
- Can you describe the leadership at Kodak (Ch. 2)?
- What environmental pressures did Kodak face (Ch. 3)?
- Did Kodak respond to environmental pressures (Ch. 3)? How?
- What Internal Organizational drivers were present at Kodak (Ch. 3)?
- In Ch. 4 there are a number of diagnostic models. Select one of the models and apply it to Kodak. Describe step-by-step how this model would have given Kodak a competitive advantage.
- Assess the depth of change (Ch. 5).
- Analyze whether Kodak’s vision and mission were not effective. Was there a relationship between Kodak’s vision, organizational change and Kodak’s failure (Ch. 6)?
- Do not forget a strong conclusion
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**I highly emphasize critical evaluation of all assigned materials. Critical analysis and evaluation allow you to develop a framework based on what you believe is truth and applicable to the topic of interest.
I encourage you to further research this topic using valid sources (and up to date) and incorporate your research into the final submission.
Paper requirements:
Write a 5 – 6+ page paper on how this organization could have done things differently.
Include a cover page and reference page (these do not count towards the 5 – 6+ pages).
ORGANIZE your submission by question but do not include the questions. Use APA sub-headers to separate each section.
The final submission must be written in APA format. If you are unfamiliar with APA, refer to APA Owl Purdue website or APA.org.
Every paper should have an introduction and conclusion. Your introduction should have your thesis statement that asserts your main argument. The introduction should capture your reader’s attention. Open with an interesting question, an example, or maybe even a brief story to serve as a hook to the rest of your paper.
A conclusion is your opportunity to persuade your reader of your point of view, to bring the reader back to your main argument or thesis. A conclusion demonstrates the importance of your research/analysis/ideas, it allows you to consider broader issues, make connections and elaborate on your research/analysis/ideas.
**The proper use of grammar, spelling, sentence structure, and citation format (APA), will be a significant part of the evaluation process in all deliverables.
