- Please download Ford Fiesta case and carefully read it.
- Discuss the following questions in 3~4 pages (Times new roman 11pt, 1inch margin, 1.5 spaced)
– Appraise Ford’s marketing strategy for the Fiesta in the U.S. against the challenges it seeks to overcome.
– How is the Fiesta Movement performing by the metrics reported in the case? Should other metrics have been used?
– Is the campaign under control? What are the controls?
– Are you satisfied with the reach of the campaign?
– What is your advice to Chantal Lenard? Stay the course or make material changes?
BUS-2