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Now that you’ve identified the NIKE organization’s SWOT (attached), you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

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Balanced Scorecard Template: Determine targets, timelines, and metrics and summarize
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