Requirement：
2 paragraphs for each topic, and at least 5 sentences each paragraph.
1-2 references applied for each topic and in-text citation.
The last sentence of each paragraph should not be a reference, because it will take the author’s voice away.
Topic:
- Guerrilla marketing
- Aerial advertising
- mobile billboards
- Product integration of advertising in movies and entertainment shows.
- Product placement
Example:
- The success of advertising depends first on the relevance. Some creative and advertiser ads feel creative and stand out from the crowd but are not actually relevant to the advertised product. Consumers have no idea what such ads are promoting after they see them. Therefore, no matter how creative it was, it failed because it forgot the economic purpose of advertising itself. For example, some products are advertised by celebrities, only to have the ads become promotional videos for the celebrities themselves. The audience remembers the star, not the product. Especially when some stars do the image spokesperson of multiple products, the advertising effect is worse. Therefore, it is very important to know how to ensure the relevancy of creative advertising.
According to textbooks, relevance can be achieved in two ways: ad-to-consumer relevance and brand-to-consumer relevance. (Belch, 2020) Ad-to-consumer relevance refers to how elements used in advertisements attract consumers’ attention and interest. Such as citing popular topics, celebrity endorsements, or targeting the preferences of a specific audience. On the other hand, brand-to-consumer relevance refers to the effectiveness of advertising in accurately conveying information about a particular product or service to consumers. The example above was how advertisers overemphasize ad-to-consumer relevance and neglect brand-to-consumer relevance. Therefore, finding a balance between the two is an important indicator to measure the success of an AD’s relevance.
Reference：
Belch, G. E. (2020). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition). McGraw-Hill Higher Education (US). https://fidm.vitalsource.com/books/9781260796452
- Hi Everyone, in Chapter 13 we learn about mobile billboards, another popular OOH. Mobile billboards are when companies utilize cars, trucks, or vans by painting them with their companies ads or branding the entire vehicle with the companies images (Belch, 439). Another method of companies utilizing this method is by mounting small billboards onto trailers and having them drive around specific geographic targeted areas where their market is segmented. This method has a great significance of influence of leaving lasting impressions on the viewers, increasing consumer sales.
One of the most successful geographical areas that companies are using this method is Las Vegas. Mobile billboards are common everywhere, and highly used in high traffic areas. While we do see them in areas like DTLA or surrounding cities downtown areas, Las Vegas has a higher amount of mobile billboards circulating than other geographical areas. According to research, 77% of Las Vegas visitors have indicated seeing mobile billboards more than any other form of media and 53% of them can remember specific advertising features on these mobile billboards (FLO, 1). Las Vegas is one of the most populated cities that consistently brings in a large amount of tourists from around the world. About 17,000 people walk the Las Vegas Strip every HOUR and as we all know Las Vegas brings in specific markets and uses mobile billboards and has resulted in high responsiveness from the market in this area.
Car, truck, and van wrapping is part of the mobile billboard advertising platform. These can be found in high populated areas, but also more small hometowns and cities. When small billboards or put on trailers the driver is getting paid to drive a trailer that isn’t personally there’s, but it is a job, however, when it comes to wrapping vehicles people must meet certain requirements, use their OWN personal vehicle, but they get paid a lot more to have this done to their vehicles. Drivers who get their personal vehicles wrapped for this mobile advertising get paid between $200-$400 a month for legitimate advertising based on the company and the type of vehicle the advertising will be displayed on (Sweeney, 2). For people looking for some extra side cash, this is a great way of doing it, as long as you’re okay with having your car plastered in advertising. In particular situations for this though, the driver’s don’t always get an input on what they do and don’t want advertised on their car, so that is a risk and factor drivers must be prepared to accept.
Works Cited:
“Las Vegas NV Mobile Billboard Advertising Company.” Flo Advertising, 7 Feb. 2022, https://floadvertising.com/#:~:text=Research%20shows%20that%2077%25%20of,advertising%20featured%20on%20mobile%20billboards
Belch, G. E. (2020). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition). McGraw-Hill Higher Education (US). https://fidm.vitalsource.com/books/9781260796452
Sweeney, Erica. “People Are Wrapping Their Cars in Ads to Make Extra Cash. How Much Can You Really Earn?” Money, Money, 11 May 2021, https://money.com/get-paid-to-advertise-on-your-car/#:~:text=Car%20wrap%20scams%20typically%20flaunt,a%20week%2C%20it’s%20a%20scam
