MEDIA LITERACY
Review the Learning Resources for the week before responding to the Week 1 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Your readings in Week 1, in part, describe a common theme of “media fragmentation.” Media fragmentation describes a trend of increasing choice and consumption of a range of media for consumers. These choices include more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target audiences. Answer the following questions regarding media fragmentation.
Thinking within the context of a fragmented media, answer the following questions:
- A) Does your list of “must have media” reflect your personal values? How?
- B) Do you feel that media’s targeting of specific groups for specific content has had adverse effects or our society? Positive effects? Explain and cite examples.
- C) Considering the concept of the digital divideas you read in this week’s readings, is it problematic that the internet is becoming driven by economic objectives? Explain your answer.
- D) After reading21st Century Communication: A Reference Handbook,Chapter 62: Media Literacy, you read that “media education is a lifelong process.”
Give examples of times that you have become enlightened about media, resulting in increased media literacy. Or, if you have no personal examples discuss what situations might force media literacy.
PRINT MEDIA
Review the Learning Resources for the week before responding to the Week 2 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Please reply to this post with your response to the following questions:
- A) What variables about news-gathering are beyond the control of reporters and editors but nonetheless affect what people read, hear and see?
- B) How are journalists captives of the personal values and biases they bring to their work? Provide an example of this through a video clip or story?
- C) After reading “Encyclopedia of Emerging Industries– Blogging,” provide a “large scale” example of when blogging became problematic and one when blogging actually helped solve a problem.
NOTE: GIVE AN ACTUAL EXAMPLE OF WHAT YOU THINK IS A POSITIVE BLOG AND WHAT YOU THINK IS A NEGATIVE BLOG AND WHY TO EACH. POST THE LINKS PLEASE:-))
That means a blog example for each, not just a reference to it or some general comments about some blog that you read awhile back. The blog and specifics so those who have posted early need to fix their answers.
BROADCAST MEDIA
Review the Learning Resources for the week before responding to the Week 3 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Please reply to this post with your response to the following questions in regard to broadcast media. Be sure to reference material from your textbook to validate your points as you answer these questions:
- A) Is there any value left in the big-screen movie experience?
- B) Will online streaming video overtake the other media formats? Why or why not?
- C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does “free content” in television play into this?
- D) After reading 21st Century Communication: A Reference Handbook,Chapter 96: “Radio and Television Programming,” explain how cable TV was instrumental in leading to greater demassification (look it up if you don’t know what it means) of media content.
NEW MEDIA
Review the Learning Resources for the week before responding to the Week 4 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Week 4 – After reading The Impact of New Media on Intercultural Communication in Global Context, think about the innovations in digital media that have changed the way we think, act, and live.
- A) After reading under the categories in New Media and Globalization and The Impact of New Media on Intercultural Communication, apply critical thinking techniques to help Shan (2010) answer this question, “Is intercultural communication possible?” under the context of new media in global society.
- B) Also, has digital media influenced music? What are your music habits and how do you listen to music and buy it? How have your habits changed in the way you access and buy music?
- C) After watching “Citizen Journalism and the Democratisation of News Coverage,” provide an example of how citizen journalism has been effective. Explain how it was effective and explain how citizen journalism can also be problematic.
NOTE: YOU NEED A SPECIFIC EXAMPLE OF EACH (LINK INCLUDED). THAT MEANS A POSITIVE EXAMPLE AND A NEGATIVE/PROBLEMATIC EXAMPLE.
