Advertising Storyboard
Name
Course
Date
| Screen | Visuals on Screen | Narration | Notes |
| 1 | Title Screen |
The frequency of tobacco use among members of the queer community | The rate of smoking among members of the LGBTQ community is 2.5 times higher than that of heterosexuals (Crutchfield, 2018). The fact that they have poorer smoking habits is due in large part to the tobacco industry’s marketing efforts, which target and appeal primarily to members of the LGBT community. As a result, creating a fear-based PSA to prevent the next generation of the LGBT community from taking up smoking is critical. |
| 2 | Smoking kills and its aiming right at you, my reader. | To educate the public about the consequences of tobacco use and to raise awareness about the particular problems faced by the LGBT community as a result of the high rate of tobacco use within this group (Fairchild et al., 2018). | Anti-smoking campaigns, in particular, have found success in appealing to people’s fears. Since it’s a lifestyle decision, smoking is a primary cause of cancer worldwide, but there are ways to quit. It is critical to launch a fear campaign aimed at LGBT adolescents in order to discourage them from smoking. The new choice and the subsequent actions will be described by a precaution acceptance process model (PAPM) (Fox, 2019). |
| 3 | Conscious of the Problem | The PAPM’s initial step is to create a fear-based marketing campaign. | It begins with the LGBT kids being fully uninformed that smoking is a severe problem that would affect their future lives. These young people have no idea that they are at more danger than heterosexuals. This will be accomplished by comparing the smoking habits of gay and lesbian people to those of their heterosexual counterparts. |
| 4 | Indifferent to the Problem | A second PAPM stage has been reached. | Young people in the LGBT community who have become aware of the problem but have shown no interest in taking action to prevent it from occurring on a regular basis. Tobacco companies specifically target the GBT community with their ads and appeals, which is the primary focus of this advertisement. |
| 5 | Making a decision regarding whether or not to act | Messages opposing smoking are delivered in the third stage. | It’s up to the young people whether or not they decide to take action on the problem. Social media marketing and LGBT-specific applications have been demonstrated to have a significant impact on the decision-making process of users (Bruce Baskerville et al., 2018). |
| 6 | Took action | In this situation, those who have determined to take action are the ones who take the lead. | A healthy lifestyle and avoiding peer pressure are only two of the strategies that the LGBT community’s young people begin to employ to avoid starting to smoke. |
| 7 | Acting | Youth anti-smoking activism begins here. | By now, the LGBT community’s young people should have developed innovative tactics, such as campaigns to combat stereotyping of LGBT people in tobacco advertising. |
| 8 | Maintenance | This is frequently due to tolerance of the issue | The LGBT society’s youth have acknowledged smoking as a vice and have maintained their past anti-smoking efforts. |
| 9 | Targeting | Explains how to determine who to target with a fear appeal. | We should focus our efforts on generating dread and spreading awareness among young people by employing fear-inspiring public service announcements and other means of mass communication such as social media. |
References
Crutchfield, L. R. (2018). How change happens: why some social movements succeed while others don’t. John Wiley & Sons.
Fairchild, A. L., Bayer, R., Green, S. H., Colgrove, J., Kilgore, E., Sweeney, M., & Varma, J. K. (2018). The two faces of fear: A history of hard-hitting public health campaigns against tobacco and AIDS. American Journal of Public Health, 108(9), 1180-1186.
Fox, A. M., Himmelstein, G., Khalid, H., & Howell, E. A. (2019). Funding for abstinence-only education and adolescent pregnancy prevention: Does state ideology affect outcomes?. American Journal of Public Health, 109(3), 497-504.
Bruce Baskerville, N., Wong, K., Shuh, A., Abramowicz, A., Dash, D., Esmail, A., & Kennedy, R. (2018). A qualitative study of tobacco interventions for LGBTQ+ youth and young adults: overarching themes and key learnings. BMC Public Health, 18(1), 1-14.
