Week 4 Discussion 1

                                                 Image and Social Responsibility
Corporate social responsibility is a term we seem to hear more about than we did a decade ago. This is a concept that is growing in popularity as it allows an organization to give back to the community. We would often see sponsorships occur through little league teams and fundraisers, but now that we have a growing trend of digital use through our younger generations, corporate social responsibility is changing. Today we have what is called the “Triple Bottom Line” approach which expands on how a company achieves success by its economic, social, and environmental goals.
Employers are looking to ensure sustainability as a means of fulfilling their corporate social responsibility footprint. Running a business is not entirely about the profit any longer. Some of it has to do with the reputation of the organization in the community. Not only does this gain the interest of those in the community and with the competition, but it increases the interest of those who are in search of employment. Job searchers are often looking for the company that has a position corporate social responsibility standing because this often means this organization is doing what it takes to stay ahead of the competition while taking care of its employee’s.
 
Please review your materials for this week below.

• Costa, G. (2019). Corporate Social Responsibility, Purpose Brands and Gen-Z
• Dans, E. (2018). Corporate Social Responsibility Is Turning Green, And That’s A Good Thing
• Elsey, W. (2018). Why Your Company Should Be More Socially Responsible
• Xu, K. (2019). How to Make Your Corporate Social Responsibility Come from Within

 
Remember that every in-text citation in your paper must have a corresponding entry in your reference list and every in-text citation needs to follow the format of (Barrett, 2010) when paraphrasing or (Barrett, 2010, p. 120) when quoting.
 
Assignment – Respond To Two Colleagues: – See attachments
 

• Expand the discussion by providing your thoughts on the ethical dilemma.
• How your peer intends to handle it.
• Be sure to include real-world examples
• Follow up with outside research.
• No plagiarism
• APA citing

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1^st Colleague – Hector Acosta
Top of Form
Hi everyone!,
If I was granted $35K to help build the company’s image within the community, I will start by reaching out to the local after schools programs within the community. See if the need school supplies such as pencils, notebooks, backpacks for the kids. I think the after school program for most of the community are neglected and need allot of help. I believe this will give the community a great why to better the after school program and give the company a better social responsibility with the community. I know here in Arizona some school stop the after school program that had to do with technology, even if they had a lot of kids interested in the program the schools cannot provide more money to better the program. If the community sees that the company cares about the program and the future of our next generation it will show that the company not only cares about profits but to also give back to the community. Another thing that can help is to provide equipment to the athletic department of the schools. If the company allows the employees to participate in events when the donation are been drop of to the community it will bring great pride to the employees.
Bottom of Form
 
2^nd Colleague – Steven Cole
Week 4 Discussion
 
Top of Form
Being in touch and in tune with the local community is essential for success, especially for the small mom/pop places. Giving back to community can be achieved in a variety of ways, however, the most common and useful action is the donation of money.  By using the 35k, an analysis and review of the local community should be done and encouraged. Are the schools within the community serviceable and operable?  How are the small parks and locations for children and families to join the outdoors in fun?  By updating schools and/or parks, the business can show that it shows empathy and compassion to the citizens of the local community, and in a sense help promote their business. A customer can see the giving back to the community as a sign of partnership and essentially draw the customer into their business, whatever it may be. A customer would be more then willing to purchase goods and or services from a business that gives back to the community. Back in Texas, the grocery store of H-E-B usually puts together back to school kits for children whom are less fortunate and can not afford school supplies. As H-E-B gives back to the community, word of mouth spreads out and across all social media platforms, boosting their image and increase of customers completing their grocery shopping. Below is the link that speaks to the giving back to the community and how HEB thrives because of this social responsibility (Unknown, 2022).
Thoughts
Reference
Unknown (n.d.). https://www.heb.com/static-page/Community-Involvement
Steve
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