• Instructions
• Answer every part of each question
• Be organized in your answers (i.e. make it easy for the reader to find the
answer to each part of the question)
• Be specific and provide as much detail as possible in your answers
• Answer not only the “what” but also the “how” and “why”
• Provide supporting evidence and/or rationale to your answers
• Apply the theories and concepts discussed in class
• Only use the materials provided in the Final Exam folder or requested in the
questions
• The answers MUST only be about the case study.
•
•
QUESTION 1
• The case study takes place in 2010. Lopdrup faces several key decisions
after 6 years since taking. Do a SWOT and Competitive Analysis with the
information provided in the case study. For the SWOT explain at least 3
Strengths & Weaknesses, 2 Opportunities & Threats. For the Competitive
Analysis, use at least 3 most important consumer attributes compared to at
least 2 major competitors. Explain who is best at what and provide supporting
evidence where possible.
QUESTION 2
• Explain in detail all the changes Lopdrup has made to the strategic
positioning, marketing mix (the 4 Ps) and operations in the past 6 six. Are
these changes working? Explain your answer in detail using research and
data provided in the case study to support your argument where possible.
What would you different? Explain.
QUESTION 3
• Conduct an Industry Analysis using Porter’s 5 Forces of the Casual Dining
Industry in 2010 using the information provided in the case study. State
clearly if the industry is attractive, and the level of each competitive force
(High, Medium, Low) and why (at least 2 determinants for each force). Do you
think Red Lobster’s strategic positioning at that time gives them a sustainable
competitive advantage?
QUESTION 4
• Given all the consumer data, blogs, newspaper article presented in the case
in 2010-11, should Lopdrup make Experientials the target segment and
modify Red Lobster’s positioning? Why?
QUESTION 5
• Evalute Red Lobster’s Supply Chain and store operations based with the
information provided in the case study. Given today’s digital transformation
(i.e. AI, IoT, Blockchain, Meta/Omniverse). Pick two of the four technologies
and explain in detail how would you apply it to at least 2 major areas of the
supply chain and 2 in the store operations. Explain in detail each aspect of the
technology, the benefits and its implementation.
QUESTION 6
• Compute restaurant profitability using Table B and Exhibit 1 under the
following scenario: The mix of patrons shifts gaining 2000 new Experiential
customer, but losing 1000 Indulgent customers and 1000 Frugal customers.
Based on this profitability analysis does it make sense to focus on Experiential
customers?
