DESCRIPTION
The students are expected to create a start-up company (in Spain) and evaluate its operations based on the followed information:
Product characteristics:
You are free to create a NEW product that would combine the features/appearance/benefits, etc of “robots, plants/vegetation, sports”:
Arears to cover:
- Define the company, industry, product, target market.
- Perform the PESTLE, Porter’s Five Forces analysis, SWOT.
- Define, formulate and explain the strategy.
- Measure the success of your company and your product in the selected market. Identify your possible competitors, perform BCG matrix(positioning map.
- Explain the organizational structure, specify the leadership &motivation concepts.
FORMALITIES:
The presentations will be prepared in groups of 5-6 people maximum.
Duration: maximum 15-20 minutes followed by 5 minutes of Q&A.
Submission: only powerpoint presentations.
All analysis must be projected on slides (use bullet points) BUT presented a detailed conclusion.
Number of slides: unlimited but within the marked time-frame.
List of references must be given.
Business Essentials // Powerpoint