MKT4106-Advertising and Promotion SU01
Week 5 Discussion $8.00
Discussion Topic
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Due May 27 at 12:59 AM
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Discussion
Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.
- Respond to the assigned questions using the lessons and vocabulary found in the reading.
- Support your answers with examples and research and cite your research using the APA format.
- Start reviewing and responding to the postings of your classmates as early in the week as possible.
Ethics Advertising
Advertising is a key element of IMC, but also, it is the element most likely to create ethical issues. Create a 300-400-word response answering the following:
- Describe a recent advertisement you have seen that you considered to be unethical. What were the elements that made it unethical? Was it also illegal? Why? Discuss the difference between an illegal and an unethical advertisement. Also, discuss why a company should avoid running an unethical advertisement even if it is legal.
- The fast-food industry invests heavily in the promotion of its products aimed at children. Select one of the major fast-food chains and describe how they market to children. Is it ethical to target kids using toys to promote fast food? Why or why not?
Be sure to properly cite your sources using APA; include your references and in-text citations.
Comment on the postings of your classmates. Do you agree with their position? Why or why not?
Week 5 Project $50.00
Assignment
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Due May 31 at 12:59 AM
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Course Project Part 2
This course has a major project assignment due in Week 5. It will take more than a week’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.
This week, you will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor’s feedback from Week 3 into this final submission.
Complete the following activities:
- Summarize your integrated marketing communication plan for your selected brand.
- Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
- Evaluated how the media selected is matched to the media habits of the target market.
- Explain how consumer promotions should be integrated into your integrated marketing communications strategy.
- Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.
- Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.
Submission Details:
- Submit your case study analysis in a 7- to 10-page Microsoft Word document, using APA style.
- Name your document SU_MKT4106_W5_LastName_FirstInitial.doc.
