Marketing Innovation

Part 1:

Prepare a one page paper and discuss how to develop a marketing performance measurement system. You may research the internet for more information. Please double space your paper and cite your sources.

Part 2:

Prepare a one page paper in chapter 7’s topic Consumers’ Paradoxical Relationships with Technology. You may use the internet for more information.

Please double space your paper and cite any sources, including the textbook, that you use.