BUS 225 Project Four Template
Press Release

 
(Replace the bracketed text with your responses. Remove this note before submitting to your instructor.)
 
 
[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]
[Insert strong lead sentence.]
 
[Address the key points appropriate for external audiences.]
 
[Summarize the diversification decision.]
 
[Explain why the decision was made.]
 
[Explain where in the marketplace the new products are launching.]
 
[Identify who benefits from this product in both the company and the community.]
 
[Insert closing paragraph incorporating the who, what, when, where, and why.]
 
[your name]
Sales Department Manager