Effective Presentations
 Know your audience
◼ Type: friendly, neutral, uninterested,
hostile
◼ Appeal
◼ Knowledge of benefit
 Know your purpose
◼ Inform
◼ Persuade
Presentation Content
 Tell them what you’re going to tell
them.
 Say it.
 Tell them what you’ve just said.
Techniques to Gain/Keep Attn
 Make a promise
 Give samples
 Use visuals
 Tell them “What’s
in it for them?”
 Tell a story
 Move around
 Ask questions
 Demonstrate
Three Presentation Parts
 Introduction (Opening/Agenda)
◼ Capture attention and involve audience
◼ Identify yourself; establish credibility
◼ Preview main points
Body (Body)
 Include 2-4 main points
 Develop each point—explain; add
detail
 Organize by time, component,
importance, criteria,
problem/solution, pro-cons
Conclusion (Closing)
 Summarize the main themes
 End with a graceful statement
Verbal Signposts
 Previewing
The next part of my talk relates three
reasons for stage fright.
 Summarizing
Let me review with you the reasons for
stage fright I’ve just discussed . . .
 Changing directions
So far we’ve talked about . . . ; now let’s
move to . . .
Presentation Design
 Use Templates in PowerPoint
 Work with color – limit to 5
 Be consistent with color
 Use build/dim features
 Avoid fancy slide transitions; use one
 Use speaker’s notes and handouts
 Distribute handouts last
Presentation Design, Con’t.
 Use Rule of 6
◼ 6 bullets with 6 words each
 Avoid reading from slide; paraphrase
 Rehearse by speaking to audience,
not slides
 Save to the Cloud
Presentation Assignment
 Present for 3 minutes
◼ Describe analytical report results
◼ Speak; do not use other videos during
your recorded presentation
 Use PowerPoint or Prezi slides
◼ Include a minimum of three slides
◼ Dim bulleted points
◼ Use transitions/effects to avoid static talk
Practice, Practice, Practice!
 Record your voice
 Listen to your vocal qualities
 Practice your presentation
◼ Deliver the presentation 3 times
◼ Ask a friend/family member to listen
 Solicit feedback from listener
 Practice pacing, volume, and vocal variety

Business Presentation Assignment
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