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Fresh Dog Treats is a newly developed company that is focusing on catering to the premium pet market. Specifically, the company is creating gourmet/organic grain-free fresh dog treats. While these treats are similar to some treats offered on the market currently by such companies as FreshPet, one of the biggest differences is the packaging approach. One of the limitations to FreshPet products is the product must be refrigerated in the store, which limits the number and types of retailers that will adopt the product. Most stores do not want to put a refrigeration unit in the middle of their pet food aisle.
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Marketing Business