2 Pages

 
 
Southern States University
 
The Undersigned Faculty Approves the
Professional Applied Project of
 
___________________________________________
Student Name
 
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Project Title
 
This student has met the requirements for the Professional Applied Project.  I can therefore recommend this student for an MBA degree.
 
Dr. Peggy G. Bilbruck, EdD
Faculty Name
 
___________________________________________
Faculty Signature
 
___________________________________________
Approval Date
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Name of Your Business
 
Your Name
 
Southern States University
 
 
EXECUTIVE SUMMARY
            This section should give an overview including the business name and physical location along with the below items. This section is due in Week 7. (Delete this content for submission).
Business Name and Location
Products/Services
Mission
Vision
COMPANY DESCRIPTION
            This section is due in Week 3, make sure it is complete with all sections done. (Delete this content for submission).
History of Interest in Business Idea
Legal Structure
            You need to choose the type of structure that you will have for your business. Review the Week One Legal Structure Power Point in the Student Resources Materials to review the various structures. (Delete this content for submission)
Core Competencies
            Core Competencies are a unique ability that a company acquires from its founders or develops and that cannot easily be imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field. (Delete this content before submission).
Short-Term and Long-Term Business Goals
 
PRODUCTS AND SERVICES
            This section is due in Week 3, make sure it is complete with all sections done. (Delete this content for submission).
Product and Service Description
Pictures and Diagrams
Customer Benefits
Copyright or Patent Information
Research and Development Activities
MARKET ANALYSIS
            This section is due in Week 5, make sure it is complete with all sections done. (Delete this content for submission).
Market Knowledge and Analysis
            Go to the library database and use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry. (Delete this content for submission).
Target Market
            Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific. (Delete this content for submission).
Competitive Analysis
            You must identify two competitors and compare your business to their businesses in the chart below. (Delete this content for submission).

 
Barriers to Entry
            Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc. (Delete the content for submission).
STRATEGY AND IMPLEMENTATION
            This section is due in Week 5, make sure it is complete with all sections done. (Delete this content for submission).
Sales and Marketing Strategy
            Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business. (Delete this content for submission).
Promotion Mix
Promotion Costs
Product or Service Pricing
Operations Cycle
            Identify your hours of operation. If you are a physical business then you will want to include a sample work schedule to show that you have adequate coverage for your location. (Delete this content for submission).
ORGANIZATION AND MANAGEMENT
This section is due in Week 3, make sure it is complete with all sections done. (Delete this content for submission).
Company Organizational Structure
Five Year Plan for Your Business
Leadership Style and Management Perspective
CONCLUSION
FINANCIAL PLAN AND PROJECTIONS
            This section is due in Week 7, make sure it is complete with all financial spreadsheets. (Delete this content for submission).
 
REFERENCES